zlacker

>>Adriaa+(OP)
I think there are a lot of misconceptions about how Google Analytics tracking works. I'm pretty sure a vanilla GA setup does not, in fact, create profiles that track you across the web. For one thing, all the cookies it creates are first-party (on your domain).

I still get objecting to Google products on principle, but their privacy policy for GA seems pretty reasonable to me: https://support.google.com/analytics/answer/6004245

>>eli+ph
Also:

> When a customer of Analytics requests IP address anonymization, Analytics anonymizes the address as soon as technically feasible at the earliest possible stage of the collection network. The IP anonymization feature in Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never written to disk in this case.

https://support.google.com/analytics/answer/2763052?hl=en