"the GDPR has the potential to escalate to those levels but in the spirit of the good natured enforcers ..."
The author seems to have the idea that bureaucratic EU systems are inherently "good" and that even if things look bad on paper, it will be fine because they are "good" people. This is not how the legal system or legal compliance works.
Their goal is not to destroy companies, it's to make them compliant, and it's much easier for them to do that with communication than expensive legal action.