First, use more cheerful/positive messages/visuals. It was a joykill when I checked out your website and there's a sad guy placing his hand on the forehead. Show what's possible. How successful people can be once they get a job.. rather than their current state (unemployment). Don't focus on the current stat, focus on the future desirable state.
Also, you need to put more focus on the jobs. List featured jobs to draw people in. Just list some jobs below the search. This will engage the user to explore the site.