"You know the rule, Apple ALWAYS gets a pass. No matter what they do, no matter how bad they treat their customers, no matter how awful their "upgrades" are, no matter how non-configurable and locked-in their products get over time, no matter the lack of innovation for the past 5 years, they always get a pass. Deal with it, that Jobs residue works its magic for a loooooong time."
Keeping that attitude means that Apple can not grow¹, but not that it will shrink.
1 - All the times they acquired a lot of market share, they weren't doing that.