zlacker

>>antina+(OP)
App.net and Medium have the same issue (why advertising is more lucrative than selling blogging software directly to content creators):

Let's say for every one content creator that are on average 100 eyeballs on the content they create (1:100). Almost universally, the 100 eyeballs can be translated to more economic value than the 1, and hence why the advertising model is so lucrative.

>>mbesto+E1
The advertising model is "lucrative" because that's where all the money is shunted, because that's what MarCom knows how to do. There's a century and a half of advertising agencies who need to capitalize on their training, and the newspaper/TV model is what we've gotten for it.