They are trying to bring down the price of ads on the internet, thus making them unprofitable. I hope they succeed.
Yes, tracking and overly intrusive fullpage popups are real issues, but not all ads are inherently evil.
>not all ads are inherently evil.
All advertising is manipulation. Advertisers are bad and should feel bad.
How about search and email? All the major players are ad supported.
I might likely do the same for a search page if such a thing existed and the price was right. Until then I use startpage or duckduckgo to (attempt to) retain some anonymity.