They are trying to bring down the price of ads on the internet, thus making them unprofitable. I hope they succeed.
Yes, tracking and overly intrusive fullpage popups are real issues, but not all ads are inherently evil.
>not all ads are inherently evil.
All advertising is manipulation. Advertisers are bad and should feel bad.
How about search and email? All the major players are ad supported.
Today Google actively removes things from their index at the requests of various governments and entertainment industries. We have very little choice in search, leaving much of the web unlocatable.